Here are some of my tips on running and optimizing Google Display campaigns + case study. As we have discussed in my other post (𝘪𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘴𝘦𝘦𝘯 𝘪𝘵, 𝘴𝘤𝘳𝘰𝘭𝘭 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘰𝘳 𝘴𝘦𝘢𝘳𝘤𝘩 𝘮𝘺 𝘱𝘰𝘴𝘵𝘴